LEADERSHIP
Our principals are committed to hands-on client service and project support, managing our full range of world-class industry specialists.
STUART BRUCK, PRINCIPAL
Stuart Bruck is an established healthcare advisor and operator with decades of experience delivering strategic, actionable solutions that drive growth and value. Known for his hands-on, collaborative approach, Stuart has helped transform healthcare and healthcare technology organizations into high-performing, cash-generative businesses across the US and international markets.
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His expertise spans the full spectrum of healthcare operations—including provider systems, regulatory environments, sales, marketing, and reimbursement—making him a trusted partner for company founders, executives, and investors alike. Stuart has held key leadership roles in multiple successful ventures, including several publicly traded companies.
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He previously served as CEO of a publicly listed UK-based medical and dental company, which was acquired by the UK’s largest health insurer. As a principal in two successful medical management organizations, he played a pivotal role in optimizing operational performance and scaling services. He also co-founded and chaired a digital advertising company that pioneered the use of AI to deliver billions of targeted ads for top-tier advertisers across leading media platforms.
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In addition, Stuart led the development of a major medical imaging company in Australia, that was acquired by a top healthcare and logistics firm listed on the Australian Securities Exchange.
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Stuart brings clarity to complexity and is widely recognized for his ability to identify strategic growth opportunities, mobilize teams, and deliver measurable results in dynamic healthcare environments.
MARI HOIDAL, PRINCIPAL
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Mari Hoidal is a seasoned leader in healthcare strategy, business development, and commercial operations, with deep expertise across hospitals, outpatient services, and clinical diagnostics. She has a proven track record of driving global growth and profitability through the development and execution of strategic initiatives and high-impact sales and marketing programs.
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Mari brings a unique blend of analytical precision and creative vision to every engagement. She has led global marketing efforts for high-growth diagnostic companies, building brand awareness, launching transformative products, establishing effective pricing strategies, and overseeing all aspects of promotion and collateral development. Her hands-on leadership has consistently delivered measurable results in competitive and rapidly evolving markets.
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A trusted advisor to executive teams, Mari has designed and executed key market research initiatives—ranging from scientific advisory boards to user groups and industry-wide surveys—to inform product development and market entry strategies. She also oversees complex due diligence efforts for healthcare and life sciences transactions, bringing rigor, insight, and a strategic lens to every project.
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Mari is known for her detail-oriented approach, critical thinking, and commitment to excellence. Her work reflects a passion for helping healthcare organizations navigate change, seize opportunities, and achieve sustained growth and success.